
Aloha Laundry Life’s Acquisition of Laundry University: A New Era for the Laundry Industry and Entrepreneurs
Aloha Laundry Life’s Strategic Acquisition of Laundry University: A New Era of Excellence
In a move that reflects its unwavering dedication to industry leadership and innovation, Aloha Laundry Life has officially acquired Laundry University, a premier online training and certification platform. Now rebranded as Aloha University (ALU), this acquisition symbolizes more than just a change in ownership—it marks the beginning of a new chapter in empowering laundry professionals across the nation.

The Vision Behind Laundry University
Laundry University was the brainchild of Colleen Unema, a seasoned laundromat owner who spent over a decade building Brio Laundry in Bellingham, Washington. Her vision was simple yet profound: to create a resource that would offer aspiring laundry professionals the knowledge and tools they needed to succeed. From its inception, Laundry University has been a trusted name in the industry, providing in-depth training to laundromat owners, dry cleaners, and laundry service providers on essential topics such as operational efficiency, business growth, and customer satisfaction.
Reflecting on the journey, Unema shared, “When I founded the university, my goal was to share my knowledge and experiences from building Brio Laundry, to make the journey easier for others entering the industry. Now, with Aloha’s technical prowess and expertise in technology, I’m excited to continue serving as Aloha’s industry expert. Together, we’ll empower aspiring entrepreneurs and seasoned professionals alike, making a positive difference in the lives of those looking to thrive in the laundry industry.”
For those interested in diving deeper into the acquisition details, here's the link to read the full article.
Aloha University: Where Tradition Meets Innovation
With the acquisition of Laundry University, Aloha Laundry Life is poised to take professional training to unprecedented heights. Aloha University (ALU) will now serve as the centerpiece of the company’s commitment to developing the next generation of laundry professionals. This platform isn’t just about training—it’s about equipping Aloha’s Virtual Laundromat Owners (VLOs) and other industry participants with the comprehensive knowledge and resources necessary to thrive in a competitive landscape.Aloha University will offer a holistic educational experience that covers every aspect of the laundry business. From streamlining laundry delivery operations to mastering the intricacies of wash-dry-fold services, and from enhancing financial literacy to crafting effective marketing strategies, ALU aims to be the definitive guide for anyone looking to excel in the laundry industry.
“Creating an all-in-one training platform for our VLOs has been a long-standing goal of mine,” said Daniel Ellis, CEO of Aloha Laundry Life. “The strides we are making with ALU are not just about meeting the industry standard—they are about setting it.”
Redefining Success in the Laundry Industry
The transformation of Laundry University into Aloha University is more than just a rebranding effort—it is a strategic move to redefine success in the laundry industry. With Unema’s continued involvement as an industry expert and Aloha’s emphasis on leveraging technology, ALU is uniquely positioned to provide an up-to-date, robust curriculum that speaks to the real-world challenges and opportunities faced by today’s laundry professionals.
This acquisition highlights Aloha Laundry Life’s dedication to elevating the standards of the industry by offering training and certification programs that are both relevant and impactful. The comprehensive education provided by Aloha University will be instrumental in shaping the future of the laundry industry, ensuring that professionals are well-equipped to deliver exceptional service and drive business growth.
A Vision for the Future
As Aloha Laundry Life continues to build on its reputation for excellence and innovation, the establishment of Aloha University represents a significant milestone in its journey. With a solid foundation of industry expertise, cutting-edge technology, and a passion for education, Aloha is not just participating in the industry’s evolution—it’s leading it.
If you’re interested in learning more about how Aloha Laundry Life is transforming the laundry industry, explore our blog for more insights and updates. Ready to take the next step? Click here to get started on your journey with Aloha Laundry Life.
In an industry characterized by constant change, Aloha Laundry Life is setting the standard for what it means to be a leader. The acquisition of Laundry University and the creation of Aloha University are not just milestones—they are the foundation for a future defined by excellence, innovation, and a commitment to empowering laundry professionals everywhere.